Yesterday, I wrote a post about the intended systematic denigration of Vaishnavism by Actor Kamalhasan and did nothing more than the usual links in Facebook, Twitter, LinkedIn and Google +.
I was amazed by the large number of views for the post, especially via Twitter where the reader has no visuals to aid him, nor a summary or the starting lines (like the other social media where there is a thumbnail of the image in the post, if one wants to use)
It is not that every tweet of mine about my post has generated these many responses and so I do not have any illusion that it was my tweet that generated so many responses!!
I see it primarily a combination of two things. One, it was topical because Kamal and his latest film are in the eye of a storm and secondly, the title of the post being ‘Kamal, don’t do this please”. If I had given the title or the headline “Planned Religious Assault” or ”Is this secular?” or ”Attack on Iyengars”, I may have not attracted the attention of the twitterati enough for them to click on the link and view the post. Why do I say that?
Because, I wrote a post day-before on the police security in Karnataka for Viswaroopam. It too was topical but it generated only a miniscule number of views because the title “Why waste valuable resources?” was so inane and insipid. Perhaps the people who saw the tweet thought it was about Rainwater harvesting or Solar power or zillions of those uninteresting (but possibly important) issues!!
So just because it was topical does not mean that it will attract attention and to do that you need an arresting and catchy title!!
The biiiiiiiiiiiig learning for me, personally is “Invest in the title or the headline as much as in the contents”
As an aside, to be fair, the contents of the post were not exciting or possibly relevant for the viewers to comment (the usual 4/5) or likes in FB (3) to really make it viral as is evident by 0 ReTweets (RT) or 0 shares in FB.
Thank you folks at twitter for giving this very important lesson for me (and the material for this additional post )