Where to start?

Seth Godin has talked about the perils of the sexy-looking big markets in his blogpost.

As Seth says, big markets a big problem and I am reminded of the much-hyped story of 230 odd Million Middle Class Family in the mid 90’s upto the early 2000’s that made every MNC salivate and set up shop, the media made merry, the governments (at the states and the centre) tom tomed it as the growing India and all streets saw milk and honey flowing. All that led only to an exodus born out of disappointment.

Whenever I see spreadsheets throwing up numbers that are built on assumptions about a big market, I wonder if guys are cheating others or themselves. A discerning person coming across such wonderfully worded press releases and ads that proclaim a huge growth, rapid expansion and the entire world being a market would know that things are headed for a disaster.



  1. labsji said,

    March 10, 2007 at 8:25 am

    What is wrong in having a vision to serve the entier world. Bill Gates’s vision is just to run a Microsoft OS in every desktop in the world. And he is an inspiration to the world. When you have a vision, you need to translate it to mission and somewhere in the line there will be a spreadsheet with some numbers cooked up.
    It is all in execution!

  2. badrirag said,

    March 10, 2007 at 8:41 am


    Bill Gates initially wanted to have only 17 people working for him and Paul and to be on every desktop was something that evolved much later. The press releases came even much later!!!

    If “there will be a spreadsheet with some numbers cooked up” as you said, then you can be rest assured that the so-called Mission and Vision are nothing more than nice-sounding words.

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