Small is innovative!!

At the SME Conference organized by CII, Shri Ramaraj (ex-Sify) used the example of Microland in Bangalore to highlight how very small organizations used innovative methods to capture attention.

Microland asked a few school boys to request car owners in MG road, Bangalore to paste its stickers on their cars and overnight there were a few thousand cars that featured the  name Microland in a blazing red colour.  That act caught the eye of many CEOs in the Corporates and got Microland the much needed step in the door to make a pitch.


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