The Self-Destructive Habits of Good Companies

Prof Jagdish Sheth, the Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University today talked under the auspices of MMA about why good companies fail. He listed (not in any particular order)

1. Denial

2. Complacency

3. Arrogance

4. Competitor myopia

5. Volume obsession

6. Turf wars

7. Competences (this aspect wasn’t particularly clear)

I will write more about each element in detail soon.

He interspersed his talk by frequent references to well known Indian and US companies that have fallen prey to one or more of these pitfalls.

Prof Sheth also autographed his book “The Self-Destructive Habits of Good Companies” for those who bought it at the venue.


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