Normally we would find some shots of how the movie was made at the end of every Jackie Chan movie and that would be really interesting and comical!!
Sun TV has taken a leaf out of that and made an entire tree out of it! Wondering what I’m talking about?
Its the “Making of Endhiran” that has been beautifully marketed and commercialized! Every movie involves a lot of work and coordination with many artists coming together to create!! Sun TV has put together all the efforts behind the making of robot movie and sewn it into a program, consistently marketed it in all its channels quite frequently and finally aired it yesterday as Deepavali Special & made a ton of money in the process!!
It was a mutual admiration society in full action what with the Director Shankar Sir praising (I had earlier used the word “eulogizing” but one good friend in facebook pointed out that eulogy is used only in funerals and hence changing it) Rajini Sir, the singers paying obeisances to Rahman Sir, Aishwarya on how energetic Rajini was and Rajini (sir) on how Aishwarya did the entire sequence in one take and ….
I was reminded of how Grand Sweets branded “Broken murukku” and sold it half the price. It became so popular that people started asking for it first because they realized that they are anyway going to break it and eat, so why pay a higher price?
Likewise Sun TV has branded this program and pulled it off!! Since the guys own half the movies being made, I guess they will start doing this as a regular feature to promote the movie, create content and sell air time around it!!
Great show Guys!!