Is yours a “Must have” or “Nice to have” Product?

There are 2 kinds of entrepreneurs: one who solves an existing problem and another who creates a product for a very deep, latent and dormant need that is not evident to anyone except the entrepreneur.

The former has a chance to become rich but it is the latter who becomes part of history and life with his/her contribution.  It would be no exaggeration to say that these guys create the platform for the problem solvers to step in.

It is the latter that came out with all the exciting products of yesterday, today and the tomorrow be it the internet, the cell phones, the ipads, ipods, Groupon, Facebook, Twitter  and the list is endless.

Life was extremely cool even before all these products or offerings existed in someone’s mind and would have been so without these. But can we imagine a world without emails, TVs, cars and all that we fully take for granted today?

So, I really wonder about the naiveté of the Investors who ask “Is your product a must have or fun to have” because there is absolutely No Must Have products in this universe, not even in the basic needs. That’s a real bold statement that I want to make.

Must you have a pizza or a hamburger or a milk shake or breakfast cereals? If your reaction is “Yes of course”, reconsider it from the time period where none existed.

Must you wear a suit, a watch or live in a condo? Before you say yes, take a pause and ask if they have existed ever since human life started in this planet.

As you can really see, there are or were NO Ready “Must Haves ” and probably not even “Nice to Have” but a few people who believed in themselves and their ideas persisted with real consistent and concrete action and the Universe (or call it nature or God or circumstances) conspired to make them “Must Haves”.

It will be great to recall that no one, not even in Sony had any clue of what the “so-called” Walkman could become.

So the real question that someone should ask is NOT whether yours is a Must Have product but whether You WANT it to become one.

Love to have your thoughts and comments!!



  1. November 14, 2011 at 6:31 am

    […] d.  Don’t extrapolate the past.  Invent the future you want.  Only when we take this approach can we product exceptional and exponential results.  If the past were to be believed, then all that we see today and take for granted wouldn’t have been possible.  A similar thought was expressed by me in my post on “Must Have Products‘ […]

  2. Hemant Khandelwal said,

    November 15, 2011 at 7:05 am

    Nice thoughts. Maybe for next generation many of the things that we considered nice to have will be must have. And hence I liked the connection of if you want to become one.

  3. September 6, 2013 at 5:11 pm

    […] now, I was going through my old posts and chanced on this one which talked about whether your product is ‘good to have’ or ‘must have’. […]

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