Is WhatsApp serious about being the complete messaging platform?

whatsapp

As someone who has recently started using WA on the web after a few months on the mobile, I have become a convert to the WA experience. I was extremely keen to try the WA on the web not because of the novelty factor but going solely by the utility.

What do I mean by that?

a. All said and done, typing is easier on the desktop or laptop as compared to the mobile.  And we can truly leverage this ease by using WA on the web.

b. Further, it is now extremely easy to share something that we have discovered on the web thro WA on the web than on the mobile.

c. Yes, it is a pain to have the phone connected to internet for us to use the WA on the web but for the benefit of instant sync that we get, it is a small price to pay.

d. If you have not tried using WA on the Web yet, here is the way to do it.  Incidentally, it is only available for Android and Chrome browser as of now.

Btw, this post is not about WA on the Web.

I am quite perturbed by the recent updates from this company (possibly on account of it being bought by FB) because it displays confusion and lack of clarity of purpose. Rather than make the messaging experience more compelling and useful, WA is going in a totally different direction ie calling!! Perhaps it has been compelled to do so because of the other players.  So the giant has become a follower!  There are already free options to call like Viber.  So what’s next? Video Calling?

On the contrary, I would have loved WA to focus its energies towards making the messaging experience more fulfilling.

For example, it is a real pain to share a message with a number of individuals on WA.  It doesn’t make any sense to create groups for a one-off communication and if the group members don’t find value in being part of a group, then they will leave it.  There is also a problem of the limitation on the number of members in a group.   WA may argue that we can use the broadcast option but that also is irrelevant when I want to do a one-off share.

A much easier to use option is having a simple interface where I can choose multiple contacts when I click on the forward button as compared to the single contact selection that is available now.

By the way, the same solution would work beautifully as well when I want to copy and paste because currently I can do that for only one contact at a time.

Are Jan Koum and Brian Acton listening?  Or should I pose this question to Zuck?

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